Every provider promises “exclusive, qualified leads.” Here are the questions that make the promises testable — ask them of anyone, including us.
Who else gets the lead? How was it qualified? And who carries the risk when it goes wrong? Everything else is decoration.
“Is every lead sold to exactly one contractor — and will you put that in writing?” Vague answers about “limited sharing” mean shared.
“Was there a live conversation, and can I hear the recording?” If a recording doesn't exist or can't be shared, the “qualification” was a checkbox.
“Do I pay when the homeowner doesn't show?” If yes, the provider profits from volume whether or not anything closes. Incentives decide quality.
A confident provider answers all seven without flinching. Our answers: one contractor, always; yes, the recording is attached to every appointment; and no show, no charge.
Most bad lead-buying experiences were predictable from the first sales call. The patterns repeat.
If live calls supposedly qualify every lead but no recording is ever available, you're being asked to buy on faith. Don't.
Large upfront commitments before any leads flow shift all the risk to you. Start with a volume both sides can verify.
Show rates and close rates with no mechanism behind them — no QC process, no recordings, no per-show billing — are marketing copy, not metrics.
Whoever you choose, run a measured pilot: track show rate and cost per closed job, not cost per lead.
Book a strategy call and put us on the spot. If your team can close, you've come to the right place.
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