Exclusivity you can pin down
“Is every lead sold to exactly one contractor — and will you put that in writing?” Vague answers about “limited sharing” mean shared.
Buyer's Guide
How to choose
a roofing lead company.
Every provider promises “exclusive, qualified leads.” Here are the questions that make the promises testable — ask them of anyone, including us.
Check territory availabilityNo show, no charge
The Questions
Seven questions, three themes.
Who else gets the lead? How was it qualified? And who carries the risk when it goes wrong? Everything else is decoration.
A confident provider answers all seven without flinching. Our answers: one contractor, always; yes, the recording is attached to every appointment; and no show, no charge.
Qualification you can hear
“Was there a live conversation, and can I hear the recording?” If a recording doesn't exist or can't be shared, the “qualification” was a checkbox.
Billing that shares the risk
“Do I pay when the homeowner doesn't show?” If yes, the provider profits from volume whether or not anything closes. Incentives decide quality.
Red Flags
Walk away when you see these.
Most bad lead-buying experiences were predictable from the first sales call. The patterns repeat.
Whoever you choose, run a measured pilot: track show rate and cost per closed job, not cost per lead.
No recordings, ever
If live calls supposedly qualify every lead but no recording is ever available, you're being asked to buy on faith. Don't.
Pressure to prepay big
Large upfront commitments before any leads flow shift all the risk to you. Start with a volume both sides can verify.
Unverifiable claims
Show rates and close rates with no mechanism behind them — no QC process, no recordings, no per-show billing — are marketing copy, not metrics.
Every appointment includes the original call recording, so you can review exactly what was discussed with the homeowner before you arrive. See real campaign results →
FAQ
Common questions, straight answers.
What is the best roofing lead company?
The one that answers hard questions transparently: exclusive delivery in writing, call recordings you can hear, a documented verification process, and billing that shares the no-show risk. Judge any provider — including us — against those criteria, then verify with a small pilot.
Should I just pick the cheapest roofing leads?
Cheap leads are usually shared form-fills, and their real cost shows up in rep hours and no-shows. Compare providers on cost per closed job, not sticker price per lead.
What's a good show-up rate for booked appointments?
Across our campaigns, homeowners show up to 80%+ of booked appointments — and with our model you don't pay for the ones who don't. Whatever provider you evaluate, ask how their rate is measured and what happens when a homeowner no-shows.
How should I test a new lead company?
Start with a defined pilot in one territory. Count appointments delivered, show-ups, and jobs closed. A provider confident in their leads will welcome the measurement — we do.
Ask us all
seven questions.
Book a strategy call and put us on the spot. If your team can close, you've come to the right place.