Ownership confirmed
We verify we're speaking with the real homeowner or decision-maker — not a tenant, not a relative, not a wrong number.
Our Process
Every appointment,
verified twice.
Once in a live conversation with the homeowner. Once by a quality-control team reviewing that conversation. Only then does it reach your calendar.
12,000+qualified appointments delivered
80%+appointment show-up rate
20+roofing partners
24hrpipeline start
Every appointment includes the original call recording, so you can review exactly what was discussed with the homeowner before you arrive. See real campaign results →
Step One
The live qualification call.
A qualified lead is a homeowner who has spoken with our team, agreed to an inspection, and is genuinely open to considering your company. That definition is enforced on every call.
Interest and timeline
Genuine openness to an inspection and a real timeline — homeowners who agreed just to end the call don't survive the next step.
Insurance status where relevant
For storm and restoration work, insurance status is captured during the conversation and delivered with the appointment.
The full conversation is recorded — and that recording follows the lead through everything that comes next.
Step Two
The quality-control review.
Before any appointment is approved, our QC team independently reviews the call and the records. Agents don't approve their own work.
The call gets re-heard
QC listens to the qualification call: was the homeowner genuinely interested, was the appointment clearly agreed, was anything overpromised?
The records get checked
Contact details, property information, roof age, insurance status — everything has to match before approval.
Then it reaches you
Approved appointments arrive CRM-ready with the recording attached. Rejected ones never touch your calendar — or your invoice.
And the backstop that keeps the whole system honest: no show, no charge. You only pay when the homeowner is standing at the door.
FAQ
Common questions, straight answers.
What counts as a qualified appointment?
A homeowner who has spoken with our team, agreed to an inspection, and is genuinely open to considering your company — confirmed by our quality-control team, which reviews the call and records to verify we spoke with the real homeowner or decision-maker, that their information matches, and that the lead is legitimate.
Can I hear the qualification call?
Yes. Every appointment includes the original call recording, so you can review exactly what was discussed with the homeowner before you arrive.
What happens when QC rejects a lead?
It never reaches you. Rejected leads aren't delivered and aren't billed — quality control exists to filter before your calendar, not after.
What if a verified homeowner still doesn't show?
You don't pay. No show, no charge — verification raises the show rate to 80%+ across our campaigns, and billing covers the rest of the risk.
Verification you
can hear for yourself.
Book a strategy call and we'll walk you through the process — recordings, QC and all.