Once in a live conversation with the homeowner. Once by a quality-control team reviewing that conversation. Only then does it reach your calendar.
A qualified lead is a homeowner who has spoken with our team, agreed to an inspection, and is genuinely open to considering your company. That definition is enforced on every call.
We verify we're speaking with the real homeowner or decision-maker — not a tenant, not a relative, not a wrong number.
Genuine openness to an inspection and a real timeline — homeowners who agreed just to end the call don't survive the next step.
For storm and restoration work, insurance status is captured during the conversation and delivered with the appointment.
The full conversation is recorded — and that recording follows the lead through everything that comes next.
Before any appointment is approved, our QC team independently reviews the call and the records. Agents don't approve their own work.
QC listens to the qualification call: was the homeowner genuinely interested, was the appointment clearly agreed, was anything overpromised?
Contact details, property information, roof age, insurance status — everything has to match before approval.
Approved appointments arrive CRM-ready with the recording attached. Rejected ones never touch your calendar — or your invoice.
And the backstop that keeps the whole system honest: no show, no charge. You only pay when the homeowner is standing at the door.
Book a strategy call and we'll walk you through the process — recordings, QC and all.
Book a Strategy Call →