Lead type & depth of qualification
A raw web-form contact costs a fraction of a live-verified, appointment-ready lead — because almost all of the work (and the risk) is still ahead of you.
Roofing Lead Guide
How much do roofing leads cost?
An honest breakdown.
Simple, performance-based pricing: most of our campaigns range from $150–$200 per verified show-up. Here's what moves the number inside that range — and how to judge any provider's price.
Check territory availabilityNo show, no charge
Pricing Factors
Five things that set the price of a roofing lead.
Roofing lead prices vary enormously because the products vary enormously. These are the factors doing the work.
For most campaigns, these factors land between $150–$200 per verified show-up. It's a typical range, not a guaranteed universal rate — your exact rate is set by territory, lead criteria and expected volume, confirmed on one short call.
Exclusivity
A lead sold to one contractor is a fundamentally different product than the same name sold to five. Exclusivity costs more per lead and tends to cost less per closed job.
Market, volume & billing model
Competitive metros price differently than smaller markets; committed volume changes unit economics; and whether you pay per lead, per appointment, or only per show-up changes your real risk.
The Better Question
Stop pricing leads. Price closed jobs.
The cheapest lead is worthless if nobody answers, and an expensive appointment is a bargain if it closes. The only number that matters is what a signed job costs you, all-in.
Our billing follows the same logic: no show, no charge. You pay for homeowners who are standing at the door — not for names on a list.
Count the hidden hours
Dialing, chasing, re-scheduling, no-shows — rep time is a real cost that never appears on the lead invoice. Appointment-ready leads compress it dramatically.
Weigh the show-up rate
A booked appointment only has value if the homeowner is there. Across our campaigns, homeowners show up to 80%+ of appointments — and if they don't, you don't pay.
Demand accountability
Whatever you pay, you should be able to verify what you bought. Every RavenPoint appointment includes the original call recording — you hear exactly how the lead was set.
Every appointment includes the original call recording, so you can review exactly what was discussed with the homeowner before you arrive. See real campaign results →
FAQ
Common questions, straight answers.
How much do roofing leads cost?
It depends on the lead type, exclusivity, market, volume and billing model. Shallow shared leads sit at the low end; exclusive, live-verified appointments cost more per appointment but typically far less per closed job. At RavenPoint, most campaigns range from $150–$200 per verified show-up, with your exact rate set by territory, lead criteria and expected volume.
What does RavenPoint charge?
Simple, performance-based pricing: most campaigns range from $150–$200 per verified show-up. Your exact rate depends on the territory, lead criteria, and expected volume — we confirm it on a quick strategy call. Every appointment is exclusive, quality-reviewed, and includes the original call recording. No show, no charge.
What's the smartest way to evaluate lead cost?
Cost per closed job, all-in. Take what you spend on leads plus the sales hours they consume, and divide by jobs signed. That figure — not the per-lead sticker price — is what decides whether a lead source is making or losing you money.
Do I pay for appointments that don't show up?
No. With RavenPoint, you're only charged when the homeowner actually shows up for the scheduled inspection. No show, no charge.
Want your exact rate
for your market?
Most campaigns run $150–$200 per verified show-up. Tell us your territory, criteria and volume on a quick call and we'll confirm yours.