A live conversation happened
Not a form fill, not a scraped list. Our agents speak with the homeowner and verify ownership, genuine interest, insurance status where relevant, and a real timeline.
Roofing Lead Guide
What is a qualified roofing lead,
really?
“Qualified” is the most abused word in lead generation. Here's the definition we hold ourselves to — and how to test anyone who sells you leads.
Check territory availabilityNo show, no charge
The Definition
Our bar for calling a lead qualified.
A qualified lead is a homeowner who has spoken with our team, agreed to an inspection, and is genuinely open to considering your company. Every one of those words is doing work.
And the enforcement mechanism: you're only charged when the homeowner shows up. No show, no charge — which keeps our definition of “qualified” honest.
Quality control reviews it
Before any appointment is approved, our QC team reviews the call and the records: real homeowner or decision-maker, information that matches, a legitimate lead.
It ends in an appointment
A qualified lead isn't a maybe — it's a homeowner booked into a specific inspection slot for your team, expecting you, with the call recording attached.
Buyer's Checklist
Three questions to ask any lead provider.
Whoever you buy from — including us — these questions separate real qualification from marketing language.
Any provider confident in their qualification process will answer all three without flinching.
“Who else gets this lead?”
If the answer isn't “no one,” you're buying a race, not a lead. Exclusivity should be explicit and absolute.
“Can I hear the call?”
If a live conversation supposedly happened, a recording exists. A provider who won't share it is asking you to take qualification on faith. We attach it to every appointment.
“What happens on a no-show?”
The billing model reveals the incentives. If you pay either way, volume beats quality. If no-shows are free — as they are with us — quality is the business model.
Every appointment includes the original call recording, so you can review exactly what was discussed with the homeowner before you arrive. See real campaign results →
FAQ
Common questions, straight answers.
What counts as a qualified roofing lead?
A homeowner who has spoken with our team, agreed to an inspection, and is genuinely open to considering your company. Before approving the appointment, our quality-control team reviews the call and records to confirm we spoke with the real homeowner or decision-maker, that their information matches, and that the lead is legitimate.
How is that different from a normal 'qualified lead'?
Most vendors use “qualified” to mean the contact info passed a formatting check, or the person answered a web form question. Our bar is a live conversation, a QC review, a booked appointment, and a call recording you can listen to.
How do I know the qualification really happened?
Every appointment includes the original call recording. You can hear exactly what the homeowner said, how the appointment was set, and what was promised — before your crew drives anywhere.
What if a 'qualified' homeowner doesn't show up?
You don't pay. No show, no charge — the billing model is designed so that only real, kept appointments cost you anything.
Want leads that survive
their own definition?
Live-verified homeowners, QC-reviewed, recorded, and booked on your calendar. If your team can close, you've come to the right place.